My vision for a portfolio of content brands
I like to read, write, and have conversations. And I’m interested in a lot of different topics.
But I’ve learned that consistency is important for branding.
If I publish all my content under my personal brand, it’s confusing.
This newsletter is a good example of that. 😅
In the last twenty or so issues, I’ve written about mental health, therapy, meditation, manifestation, spirituality, productivity, work, business, entrepreneurship, startups, investing, art, writing, poetry, travel, death, and back pain.
As a reader, I totally get it.
If I follow a cooking newsletter, I expect them to write about, well, cooking.
But my brain doesn’t work like that.
If I’m interested in something, I think about it, then I write about it, regardless of whether it fits into a category that I’ve written about in the past.
So, my solution is to have a portfolio of niche content brands that are separate from my personal brand, i.e., Cole Feldman.
These are the content brands I’m working on …
B2B Sales School (coming soon)
B2B Sales Strategy (coming soon)
Feel Good Forum (coming soon)
Mindful Work (coming soon)
Each brand will have a WordPress website with a blog, as well as YouTube and TikTok. I also want to do a podcast for Feel Good Forum.
To monetize, I can sell digital products and add affiliate marketing links within the content.
If I can generate enough revenue from this to replace my W2 wages, then my lifestyle just becomes reading, writing, and having conversations about whatever interests me.
The only work is converting the writing and conversations into content—text, audio, and video—and organizing the content to be published under the appropriate brand. A lot of that can be automated or outsourced.
Most content will fit under an existing brand. If I notice I'm creating content in a topic area that I haven’t created a brand for yet, I'll create a new brand.
Since I started writing, I’ve felt this tension between doing what I want to do (learning, thinking, reading, writing, having conversations) and doing what makes good money (finance and tech sales).
At some point, I accepted that I would have to live a double life. I wrote in the early mornings and went to work during the day.
I used to have a limiting belief that I couldn’t make enough money doing what I really wanted to do.
I’ve dropped that limiting belief.